Leonie Mateer's Blog
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Jan.27.2013
I have successfully licensed a number of products into various products categories – clocks, games, calendar & toys. Here is what I learned along the way.
When you come up with a viable product idea you may have a choice:
• Licensing your product
• Manufacturing, marketing and selling...
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Jan.27.2013
Have you noticed how life simply propels you forward along the same path that you have chosen to walk so many times before.
Our repetitive actions and thoughts are so well engraved into our memories that, without even completing a thought, we have reached the desired destination....
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Jan.22.2013
(1) “The best way to sound like you know what you're talking about is to know what you're talking about.” ~Author Unknown
Oh how true. I find that whenever I have to give a talk – It is more successful when I have prepared just a general topic synopsis and...
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Jan.19.2013
The bookstore manager said "You have more than doubled the usual book event sales!!
Choose a book store and schedule a date
My book signing event was scheduled at “The Bank of Books” in Ventura.. A wonderful eclectic book store. I had contacted them a month before to...
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Jan.16.2013
1. Explain your new business idea in one sentence
2. Know who your consumer is.
3. ...
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Jan.16.2013
WHAT IS A THOUGHT? ARE WE USING OUR THOUGHTS EFFECTIVELY?
Our brain is thinking 70,000 thoughts a day. What are we doing with them.
What is a thought?
Definition:
An idea or mental picture, imagined and contemplated:
Psychologists say:
They are certainly caused by brain function, but we do...
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Jan.14.2013
Our first product line, Caboodles generated $50 million (wholesale) in sales in the first 3 years.
Our next product line, Sassaby, generated $15 million (wholesale) in sales in the first 6 months.
We obtained distribution in 30,000 retail stores in the USA with additional volume sold in...
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Jan.13.2013
Focus groups were a major player in our success of creating, marketing and selling “Caboodles” cosmetic organizer boxes.
Resulting in over 90% of all teen girls owning at least one Caboodles organizer box and establishing Caboodles as one of the first teen Brands to be introduced at...
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Jan.11.2013
As a newcommer to the world of social media and entering the arena with no preconceived ideas – I was totally open to discovering what this media was all about.
And I discovered something wonderful – “People Share”
Yes, people share their knowledge, their ideas, their aspirations,...
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Jan.11.2013
I have always been fascinated by our brains - I read somewhere long ago that although our brain can absorb infinite amounts of information - we can only compute a very small percentage of it.
I often wonder what our brain is seeing and what we are missing.
Here are some great brain facts that...
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Jan.10.2013
Making things happen, by the way, has nothing to do with New Year Resolutions.
New Year Resolutions are filled with guilt and promises that often we cannot keep.
We may be a little overweight, need to exercise more, be kinder to those around us and want to be wiser, richer and younger. ...
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Jan.09.2013
“The only qualifications you need to bring your product to market are: tenacity, hard work, and knowledge. Combine these with a positive attitude, a sense of humor, and a vision and you are ready to begin” excerpt from The Caboodles Blueprint.
Almost everyone has a great idea...
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Jan.07.2013
I have been a sales person most of my life. In order to take any product idea from the mind to the marketplace - it was my chosen mission to tell my story and show my product idea whenever, and wherever I could.
This involved exposing myself to the world - which, in turn, resulted, often than...
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Jan.07.2013
I have a little blue box. It is filled with hundreds of daily thoughts and quotes. Each thought lovingly handwritten and carefully rolled into a precious scroll. It was given to me as a gift.
The scrolls are so tightly rolled that each day, as I reach inside the box and carefully...
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Jan.05.2013
1. KNOW YOUR CUSTOMER
I learned from the best, my Mother. She sold Encyclopedias door to door when I was a small child. As soon as she walked up a stranger’s path she had already learned who her new customer was. If there were children’s tricycles and toys...
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“Share your knowledge. It is a way to achieve immortality.”
”
— Dalai Lama XIV
About Leonie
Author of "The Caboodles Blueprint"
Taking a vision and turning it into a multi million dollar business is what I have been doing for over 25 years. When I had my first idea I searched for this book. It didn’t exist. I wanted to read a book...
Causes Leonie Mateer Supports
St Judes Children's Research Foundation
Conservation international Foundation
Breast Cancer Research Foundation
Animal Welfare...