Is your consumer really who you think they are?
When you have a new product or a new idea that you want to launch – the question is - “to whom ?”
Who is going to be your new consumer?
If your consumer is a baby – it’s simple – your consumer market to whom you will be advertising and promoting your product to is
pregnant women, new mothers, new parents and new grandparents
If your consumer is a toddler – it is the parents and grandparents again..
If your consumer is a preteen – your consumer market is both the pre teen and the parent
If your consumer is a teen – your consumer market is the teen -
not the parent – no teen will buy what their parents want to buy.
And so on..
However, beware, your consumer market can change….
What is hot with teens today – is hot with preteens tomorrow
It is very easy to lose your consumer base if you are not constantly researching and focusing your consumer.
Your consumer base affects your Brand image and its value..
If you are a teen brand and you lose the support of your core consumer your Brand can lose credibility in the marketplace.
Constantly go back to your what your Brand represents - keep a loyal image for your consumers –
If you are wanting to develop an idea, a product and a new brand - then thoroughly research who your new consumer is. Ensure that your marketing efforts are targeting your core consumer at all times. Don't try to be everything to everybody... Do your research... Keep focused .....
To learn more about "how to run a focus group" – read my blog.
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Causes Leonie Mateer Supports
St Judes Children's Research Foundation
Conservation international Foundation
Breast Cancer Research Foundation