"Think of your original idea. Can you offer this product in a range of colors (preferably three)? Or three different versions of the same product.? Or, maybe at three different price points. ?
Creating a product line means that you are creating a bigger visual at store level. One lonely product sitting on the shelf can be overlooked in four and a half seconds.
A group of products create an instant billboard and has much more visual impact at store level."
Excerpts from “The Caboodles Blueprint”
So here I am following the blueprint. How can I create three different products from the one book. The marketplace has already provided the answer to this one.
ONE– the Paperback.. (70-80% of the market at present- depending on what articles you read)
TWO– the eBook download – (15-20% of the market and growing in leaps and bounds due to the Kindle and the Nook tablets and the cheaper alternative to a hard copy. (research indicates that eBooks for YA/Children saw an almost 233 percent increase in the past year.. )
THREE – The audio Book 8% and growing– a new generation trend.. due to mobile computing – i.e.the iphone, smartphone of laptop portability.. no longer grandma’s arm chair favorite.
Of course there is the hard cover option – but I have preferred to go with the three lowest price points.. to introduce my product.
The retail shelf is still an important location for my book – but with the growth of the eBook market and the huge increase of products being purchased on line (fewer than 30% - but estimated to be more than 75% in the coming years) - adding an on-line presence is crucial.
The comfort of reading and holding a book in your hands and then lovingly adding it to your book collection in your bookcase.. may be a memory of the past.. so, to prepare for the future, I am adding another retail shelf with the help of my publisher – my content media/social media shelf.
Expanding your product into a product line is crucial in order to reach your total consumer base. Expanding your product into a product line also enables you to expand your marketing presence.
So, no matter what your idea is - expand it.... I have often found that my best selling product is not the original product idea I came up with.. but, rather an hybrid of my original concept.
Follow the Blueprint…
Causes Leonie Mateer Supports
St Judes Children's Research Foundation
Conservation international Foundation
Breast Cancer Research Foundation