Leonie Mateer's Blog
RSS
May.17.2013
Sales tips and secrets from Leonie Mateer (click on link to watch slideshow)
My Mother sold Encyclopedias door to door when I was a small child. When she left with a "sale" she also left with a new "best friend".
She was still doing telephone sales in her early 80s and loving it....
Continue Reading »
Mar.11.2013
Wallow in it
“Failure is an event, never a person.”
― William D. Brown
Allow yourself time to feel sorry for yourself. Cry, mope, moan, hide under the blankets, eat bucket loads of Haagen-Dazs, spend days or weeks in your PJs, watch every tear jerking movie you can find...
Continue Reading »
Mar.05.2013
China Sourcing Fairs – attend with confidence
Find out more!
1.We recruit reliable China suppliers. We verify that exhibitors are who they say they are, that their contact information is accurate and that they have been successfully established in business
.2.A high percentage of our...
Continue Reading »
Mar.05.2013
Premier trade fairs helping volume buyers source from Greater China
Sourcing products in China is an ideal way to keep your manufacturing costs down.However, remember that the lead time to get your products to your retailers is longer than manufacturing your products domestically.
Lead...
Continue Reading »
Feb.26.2013
The following information is an excerpt from "The Caboodles Blueprint" - SETTING UP YOUR REP FORCE
Setting up your Rep Force is a crucial step to getting your product onto 30,000 store shelves.
Many of the mass market independent rep companies already represent up to...
Continue Reading »
Feb.19.2013
Wal-Mart, Target, K Mart – get your product onto retail shelves!
“As you walk down the isle of a mass retail store and look at the thousands of products on the shelves you can rest assured that every one of those products started with a vision” -excerpt from The Caboodles...
Continue Reading »
Feb.12.2013
1. Put your idea down on paper
2. Create a name for your product
3. Set up your product development work area – computers/printers/cameras etc
4. Create a description of your product
5. ...
Continue Reading »
Feb.11.2013
PRODUCING YOUR AUDIO BOOK and expanding your consumer base.
They used to be called “talking books”, “spoken books” or “narrated books” and were a wonderful solution for persons with serious reading impairment such as blindness or low vision.
Today they are for...
Continue Reading »
Feb.09.2013
My 9 year old grandson was asked at school to make a present for his secret Valentine. He was pleased to find out it was a girl he liked and he knew exactly what present he wanted to make her.
“What present? his Mother asked. “What present do you want to make?”
“A purse” he said. ...
Continue Reading »
Feb.08.2013
Your exhibit booth is your billboard for your brand and company image. The more professional it looks – the more credible your product and brand are perceived.
Beginners Guide to Trade Shows:
There are two types of trade shows :
Industry Trade Shows – Usually not open...
Continue Reading »
Feb.06.2013
I often get asked “What if my idea gets stolen?” or “If I show my idea to a licensor or a manufacturer what prevents them from just knocking off my idea?
This fear often has crippled a product inventor’s progress to such an extent that they are still fearfully holding onto their...
Continue Reading »
Jan.31.2013
It happens. You are in the middle of a creative and productive frenzy and suddenly – you hit the wall!
Your adrenalin has been pumping for days, even weeks. You have been on a new creative adventure and then suddenly the bubble bursts…
Clarity sets in. Your...
Continue Reading »
Jan.29.2013
How do you do it? Take an idea and turn it into a business?
Like many serial entrepreneurs, I have been doing this most of my life.
Every time I have a new idea I turn it into a visual image almost immediately and paste it on my bedroom mirror – or somewhere where I...
Continue Reading »
Jan.28.2013
Is your consumer really who you think they are?
When you have a new product or a new idea that you want to launch – the question is - “to whom ?”
Who is going to be your new consumer?
If your consumer is a baby – it’s simple – your consumer market to whom you...
Continue Reading »
Jan.27.2013
I have been involved in sourcing and manufacturing products both here in the USA and overseas for many years. I cover this subject more thoroughly in my book "The Caboodles Blueprint" - but here is a brief overview:
Your first step, if you decide you want to manufacture your product...
Continue Reading »
“Share your knowledge. It is a way to achieve immortality.”
”
— Dalai Lama XIV
About Leonie
Author of "The Caboodles Blueprint"
Taking a vision and turning it into a multi million dollar business is what I have been doing for over 25 years. When I had my first idea I searched for this book. It didn’t exist. I wanted to read a book...
Causes Leonie Mateer Supports
St Judes Children's Research Foundation
Conservation international Foundation
Breast Cancer Research Foundation
Animal Welfare...