The Nielsen Company just released some fascinating statistics about where and when Americans use their connected devices, including tablets, eReaders, and smart phones. Turns out, 70% of tablet owners use their device while watching TV, which is about on par with smart phones (68%), but way ahead of eReaders (35%). Where eReaders really shine is in the bedroom (61%), just a smidgeon ahead of tablets (57%) and a tad more ahead of smart phones (51%). Then Nielsen delves deeper, noting that more smart phones (28%) are used in bathrooms than tablets (25%) or eReaders (17%). Hmm.
And then they have this very sad statistic: 59% of smart phone users, 42% of tablet users, and 32% of eReader users crank up their devices whenever they’re “waiting for something.” Advertisers will no doubt pick up on this:
“The Voidx 3000 fills the void better than any smart phone on the market.”
Okay, I have to get back to my eReader. I’m waiting for something.