The lack of education about breastfeeding hurts society.
As I watch Dr. Drew host "16 and Pregnant/After Labor" he commented that breastfeeding is harder than the romantic notion people have of it. The painting (and I don't know which one) of a mother lovingly lookiong at her eating child comes to mind. That's really my only romantic picture of breastfeeding.
Breastfeeding, like almost everything with parenthood, is hard. Society, norms, and expectations make the situation harder. One is the hospital situation.
All breastfeeding sources recommend breastfeeding immediately after birth. Many times, new moms have guests rushing in to see the baby. This is fine if the mom is comfortable feeding for the first in front of a group (in-laws, fathers, brothers, sisters, etc.) and is willing to focus on the baby and not everyone else. She's probably not and the group isn't educated in breastfeeding enough to allow the focus.
Another problem that the rush into the room brings is misinformation. Many people fear the baby starving, and comment that they see no milk at the beginning, which of course mothers are not supposed to have yet. Others say the baby is eating for too long a period, which he probably is and should. Some will tell the mother she needs to give a bottle to rest, which she is doing while breastfeeding due to the contractions and hormone release breastfeeding causes. Information helps the breastfeeding mother; large groups of people normally have misinformation.
Other members of the rush may comment that breastfeeding is gross, that the mom won't be able to do it, or other ignorant comments.
The idea that a mom is to host a group of people after delivery or even a few days post-partum is nonsensical. Her job is to learn about her new baby, becoming a mom, and figuring out breastfeeding. If she needs to be naked from the waist up or spend 7 minutes teaching herself and a babe how to latch on, she needs to. New moms don't need a rush of visitors, and this picture--the romantic rush--needs to end.