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Book Trailers and Promotion

The first time I saw the words "book trailer," I thought I was misunderstanding what I was reading. Didn't the person mean, "movie trailer"? Curious, I clicked on the link and had my eyes opened up to a new possibility for promotion and creativity.

Now, I don't know how long book trailers have been around, but I do know that they are very popular and many of my favorite authors have them.

The concept is simple: make a movie trailer for your book.

I thought, how hard could it be? I might not be published, but I was working toward that goal. And if I could promote, it would increase interest in my book(s).

My first attempt was a book trailer for Werelove: Dusk Conspiracy. I received comments and interest in the novel. My second book trailer was for Jewels.  Again, I received encouraging comments and interest in the novel.

The process itself of creating the book trailers varied. I did a lot of searching for the right images and I had to think of what I wanted my book trailer(s) to say. I also had to think about the length. I saw book trailers on Youtube that were 30 seconds and some that ran for 3 minutes. I wanted my trailers to be long enough to capture and intrigue the viewer's interest.

I created my book trailers using the Windows Movie Maker program on my computer. There are other programs out there. I used the Movie Maker because it comes installed with the Windows OS, especially XP, Vista and Windows 7. The software comes with special effects and transitions that can be used to enhance your book trailer.

Now that my two books are published/soon-to-be published, I went back and redid the book trailers. I included release/publication dates, where to buy, and a website link to my novels' information pages.

[See the Werelove: Dusk Conspiracy Book Trailer here.]