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ZOGBY ZAPS OBAMA

THE LATEST Zogby poll shows Barack Obama's lead of twelve majestic points shrinking to only five over the last three days. Says Zogby, "Things are trending back for McCain. His numbers are rising and Obama’s are dropping on a daily basis. There seems to be a direct correlation between this and McCain talking about the economy."

The media have treated this report carefully, with headlines like: New Zogby poll---Obama Holds Steady, and Obama Maintains Lead. Nice take on the poll but, in all truth, the banners should  be screaming something entirely different. It's possible, though, that the media houses don't quite know what to make of Zogby's often erratic presidential polls this season (call them zagby), and are taking it all with a pinch of salt. Or perhaps they cannot stomach the idea of their "preferred candidate" losing ground to John McCain at this stage of the race, particularly in light of the vast majority of pollsters' predictions of an Obama landslide. Of course, the maverick AP poll last week (one even Zogby called "preposterous" at the time, before he double-checked) placing McCain just one point behind Obama didn't help the Obama-media either. Obama may eventually have victory by a landslide. But right now he's only having a slide.