Audiobooks are flourishing, yet most authors agree the proportion of audio sales to print is very small. So what's the advantage to an author to have their books in audio?
"For me, audiobooks serve as teasers, or introductions to the series," explains Lee Child, #1 New York Times bestselling thriller author of the Jack Reacher series. "Many of my readers tell me they started with audio."
The quality of an audiobook truly hinges on its narrator. The best narrators use their voice talents and training to deliver the feeling behind the author's intent. "I always like to have a conversation with the author if at all possible before I go in to record," says my audiobook narrator, Mark Boyett. "After all, people are downloading the book to experience the author's work first and foremost, so my work needs to serve that end."
See the full article from DailyFinance.
By the way, Gina Misiroglu of Red Room put me in touch with the AOL people, which is one of the great ways she's bringing traffic to Red Room and getting attention for Red Room's authors. Thank you, Gina!