Ultimately, it's readers, and not the author's publisher, who determine whether or not the author will be offered another book contract. The reason is simple. If a publisher doesn't make a profit on an author's titles, they can't continue to publish them. What's an author to do?
You can read the rest at: http://www.huffingtonpost.com/karen-dionne/for-career-authors-stayin_b_837514.html
By the way, Gina Misiroglu of Red Room put me in touch with the AOL people and helped me place this article on The Huffington Post, which is one of the great ways she's bringing traffic to Red Room and getting attention for Red Room's authors. Thank you, Gina!