John Gerzema's Blog
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Dec.11.2008
Last Summer, InBev bought Budweiser in a $52 billion dollar takeover to globalize Budweiser and Bud Light, while expanding distribution in the U.S. of its premium beers, most notably Stella and Beck’s.
The question is will this deal go ‘Stella’ or ‘Brahma’? Stella Artois was famously refashioned...
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About John
John Gerzema is Chief Insights Officer for Young & Rubicam Group and co-author of The Brand Bubble: The looming crisis in brand value and how to avoid it. John is charged with leading strategy and insights for Young & Rubicam companies globally. John...
John’s Favorite Books
The Known World, Disgrace, Being Dead, Competitive Strategy, Blue Ocean Strategy, The Source of Success