Chris Anderson wrote a terrific book entitled THE LONG TAIL. Basically it says that the Internet has changed all media, institutions, and systems by transferring most of the power from the “head” to the “tail.” Examples: More books by those thousands of anonymous authors on Amazon are sold, read and enjoyed than those written by the two or three “names” from the big publishing houses. People are getting more enjoyment from the films on YouTube than from all the Hollywood and television studios combined.
The swollen “head” is crammed with joyless movie stars and tense best-sellers, with stress and frustration. The long tail is full of expectation and activity, creativity and accomplishment. I love living and writing down here in the tail, I really do.