How many times have you heard this quote?
“Insanity is doing the same thing, over and over again, but expecting different results.” – Albert Einstein
Do you believe it to be true? I do and here is why. I see people struggling with their weight every day. People in all walks of life – the highly-educated and the under-educated; the employed and the unemployed; men and women, gay or straight, affluent or poor – and it is almost always a universal truth that these people struggle to lose weight, time after time, because they keep trying the same things and failing. To me, that is insanity. So let me channel my inner Susan Powter for a moment and say STOP THE INSANITY!
There is a better way, of course. But we’ll get to that in a minute. First, let’s talk about health in America. In July of 2012, the Center for Disease Control issued their report on causes of death in the United States. It probably won’t surprise you to know that heart disease is in the top five leading causes of death in the US for ALL AGES, 1 – 65+. Of course, in the lowest age group, heart disease only accounts for 3% of the deaths, but look at the stats for 25+.
What causes heart disease? The CDC says there are several major causes, which include smoking, overweight and obesity, high blood pressure, high LDL cholesterol, poor diet, diabetes, physical inactivity and use of alcohol. Let’s talk diabetes for a minute. Type II diabetes accounts for 90-95% of all diabetes in the US and the major causes are…are you ready? Overweight/obesity, poor eating choices and lack of physical activity! Now, as a nation, we hear these stats all the time. And we might get a little scared when we do and then we might decide to change our ways a little. We might cut out white flour and sugar, we might add in a walk two or three times a week, and these things are great! We settle into this new lifestyle and we lose a bit of weight and we start to feel pretty good about ourselves. And then, maybe we start to think, “I’ve been so good. I’ve lost some weight. I deserve to cheat a little.” So, we go ahead and have that fast food or that giant dessert and that Ginormous Gulp of soda. And before we know it, we have crept back to our old ways and have returned to the same weight we were when we started. If we’re lucky. We might watch the numbers on the scale whiz by our starting weight and register a number above where we started. How depressing is that? So we sigh and think “I’ll do better, I’ll try harder” and we start the cycle again, expecting that THIS time will be different. And then it isn’t. Then we sigh again and we keep trying and we keep repeating the cycle over and over and over. One day, we think “Nothing works. I should just give up.”
“Insanity is doing the same thing, over and over again, but expecting different results.”
What if I were to tell you that none of this is your fault? I’m telling you this and I want you to really hear me. IT IS NOT YOUR FAULT. We are genetically hard-wired to consume as much food as we can. Think about our hunter-gatherer ancestors. They hunted wild game daily, but they weren’t always successful. But every now and again, they would get lucky and kill whatever beast they were hunting. Then, they’d promptly sit down and feast on the meat in vast quantities. Why? Because they didn’t know when they would get to eat again! To naturally offset their caloric intake, they walked many miles to hunt for food and gather fruits, vegetables, nuts and seeds and every once in a while, they had to chase an animal to try to kill it…OR…were chased by an animal and had to run really fast to avoid being killed. Their physical activity burned off the calories they took in.
Fast forward to 2012 and see yourself as stressed out on a daily basis as your ancestor was when he was chased by a wild animal. Your heart is racing, you feel sweaty and a terrible sense of impending doom. Why? Because your boss needs a report on her desk by 8am. So you slam out the report and finally get in your car at 7pm, still shaky from the fear and panic and now, on top of it, you are starving. But you’re not walking miles and miles to hunt down your food. You’re driving around to find it, expending almost zero calories. You see a McFakeFood on the way home and swerve in. So many choices…so much food…must eat now…must eat now. You get the biggest thing you can find and you gobble it down and for a few seconds, the fear and panic subsides and you feel so, so good. And then…you don’t. You feel sick and bloated and you vow, you SWEAR to all that is holy that you will never, never, ever do that again. Until you do. Then, you get scared about heart disease, then you go on a diet, then you relax when you’ve lost a few pounds, then you gain the weight back, then you start all over again.
I have three very simple questions for you: 1. Would you like to lose weight, get healthy and break this cycle forever? 2. Do you trust me, based on my own experiences that I’ve shared and the dedication I have to helping others? 3. Can you spare 15-20 minutes to have a phone conversation about how we can stop the insanity and get you healthy? If you answered YES to any of these questions, then go to your email right now…RIGHT NOW…and send an email to me at email@example.com. There is nothing…NOTHING…I want more in this life than to end the obesity epidemic in America. I’ve never felt so strongly about anything. I will do what I can, one person at a time. We can do it together. Sending you all love and hope for a healthier life!