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Does Your Portfolio Contain Pornography?

Faith-based Investing is gaining momentum!   More and more news stories are looking at the moral responsibility that comes when you invest.   Are your values reflected in your investment portfolio?  Are you concerned about having exposure to companies distributing, producing, and involved in the adult entertainment industry?

Rightside Advisors recently published an article on "ethical Investing" that I thought was pretty interesting...   The article is at www.rightsideadvisors.com.   One part of the article talks about pornography, it reads:   

" And what to make of pornography? A U.S. coalition of family-focused lobby groups wants hotel companies either to purge their rooms of pornographic TV channels or force lonely travelers to make an embarrassing phone call to "opt in" for such services. Marriott, a perennial target, has said its chain of child-friendly Nickelodeon resorts will be launched porn-free.

For hotel groups, securing a slice of the action from sales of pay-per-view porn is tempting.  LodgeNet, an entertainment equipment supplier, serves 1.8 million hotel rooms with movies,  not all of them "mature-themed", and made revenues of $486 million in 2007. Its average monthly per room revenue from movies, including mainstream releases, was $15.80 last quarter.

Such companies negotiate master contracts with hotel chains, or strike separate deals with owners, that see them install the equipment for free for 5-7 years. Franchise fees for hotel groups are driven by room bookings, not extras, and the contribution from movie commissions to an hotelier's bottom line is seldom transparent. How valuable porn is to them may become clear if it survives in the face of adverse publicity, lawsuits and boycotts by anti-porn campaigners.

Could ethical investors tilt the balance? The Timothy Plan, a "biblically-based" mutual fund group, for example, avoids hotels that offer adult content and companies that install the equipment. But, for the moment, such investors lack muscle. U.S. religious mutual funds manage just $11 billion, according to Morningstar, in a multitrillion-dollar industry."

Why do we lack muscle?  Shouldn't more Christians be concerned about investing in companies producing pornography? Are you doing your part?

Here are the main categories of adult entertainment:

Adult media

The production or distribution of adult-oriented publications, motion pictures, or television productions. This includes NC-17 motion pictures, TV-MA rated television programs, unrated sexually explicit motion pictures, sexually explicit publications and the provision of sexually explicit videos to consumers via satellite, cable, or rental.

Sexually explicit Internet operations

The operation or production of sexually explicit websites (including pod casts) or hosting services for sexually explicit websites.  Adult software or video games The production of software or video games rated as Mature or Adults Only by the Entertainment Software Ratings Board.

Sexually explicit live performance

The operation of clubs restricted to adults (as defined by local or state ordinance) that provide sexually explicit or nude live entertainment or the operation of live phone sex services.

So what do you do?

If you desire your portfolio to be free of pornography, it will take some effort on your part.  There are many resources to find out where you are investing.  Turning a blind eye doesn't make it go away.  Take a stand and find out if your portfolio reflects your values.  Either use online tools to research your portfolio or seek the services of a financial professional who specializes in helping clients incorporate their values into their financial plan.  Four great online screening resources include:





To find a faith-based financial advisor in your area, you can also go to:



To learn more about faith-based financial planning read The Faith-Based Millionaire.  You can download the first three chapters for free on www.jayperoni.com