FROM THE BACK COVER:
"If you love twitter (and even if you don't), you're going to love Jack Bowen's insightful and hilarious romp through the pre-twitter world of bumper sticker sloganeering. On every page I had two reactions: (1) a vigorous horse laugh, and (2) a curious 'uh, I didn't know that.' Humor and insight: what more can you ask from a book? Sex. Yes, it has that too. Read this book."
-Michael Shermer, Publisher of Skeptic magazine, monthly columnist for Scientific American, author of Why People Believe Weird Things
“Imagine speeding along the freeway while your driver, Ludwig Wittgenstein, dissects and reassembles the bumper-sticker ‘wisdom’ on passing cars. That's the kind of trip it is to read If You Can Read This.”
-Tom Cathcart and Dan Klein, authors of New York Times Bestseller, Plato and a Platypus Walk into a Bar
“In the sense of being pregnant with meaning, this book has a baby on board.”
-Christopher Hitchens, New York Times Bestselling author and Vanity Fair columnist
Long before blogs, tweets, and sound-bites, people were telling the world how they felt in brief, blunt bursts of information plastered on the backs of their cars. Whether they’re political or religious, passionate or proud, controversial or corny, these brightly-colored, boldly-lettered mini manifestoes are declarations of who we are, where we stand, and what we’d rather be doing. But as bestselling author and noted philosopher Jack Bowen reveals, there’s much more to this pop-culture phenomenon than rolling one-liners and drive-by propaganda—no less, in fact, than a wise, funny, poignant, contentious, and truthful discourse on the human condition.
At once entertaining and enlightening, insightful and accessible, If You Can Read This explores the deeper meanings and messages, desires and dreams, warnings, wishes, and cries in the modern wilderness captured in the short and sweet communiqués that literally take the voice of the people to the streets. If you brake for big ideas, now’s the time.
“Jack Bowen has written a terrific book. Readers may find themselves involved in fender-benders once they realize how much fun it is to think about the messages in bumper stickers and start tail-gating in order to read and analyze them. A fantastic contribution to philosophy as it occurs in the real world.”
-John Perry, Co-Host of Philosophy Talk and Professor Emeritus of Philosophy at Stanford University