Ivory Madison, CEO of Red Room, a social media and sales platform for successful authors, gave this talk, titled "Bonfire of the Vanity Metrics," at The Lean Startup Conference in San Francisco in December, 2012. "Vanity Metrics" are numbers that look good, but are irrelevant, like your number of facebook fans. The talk was live-streamed to about 10,000 people in dozens of countries. It was one of the most popular speeches of the conference, probably because no one else was able to work "hamster zombie" into their talk. It takes a blunt, Eric Ries-style look at social media, revenue, and growth metrics, in an encouraging effort to help entreprenuers succeed faster by skipping these common mistakes.