Leading book about the wide ranging and rapidly changing television industry: distribution, production, marketing, legal, FCC, rights, international, big media companies US and global. Also includes detailed analyses of special uses of television: religious, home shopping, non-commercial, etc.
Howard gives an overview of the book:
Howard Blumenthal has been developing, reinventing, and managing media and marketing ventures for more than 25 years. Often, these ventures are enabled by a novel synthesis of existing technologies. Currently CEO of Independence Media, he is developing a new multi-platform...