Okay, so first off a Neilsen study has concluded that total minutes spent on social networking sites has increased 83% from 2008 to 2009. Facebook and Twitter are, not surprisingly, the big time-suckers in all this. Facebook time increased 700% percent, from 1.7 billion minutes to 13.9 billion minutes. (This is in the US only.) Meanwhile, Twitter experienced growth of, get this, 3712%. See the chart below for the whole breakdown.
In the Peep Diaries I argue that we’re replacing other entertainment options with peep entertainment options like social networks. These numbers certainly support that contention.
There’s also a new study that just came out of Harvard. This study looked at 30,000 Twitter users in May 2009. It concluded that
read the rest of this post at the Peep Diaries blog.