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The Empathy Effect: Build Your Business -- and Your Wealth -- by Putting Yourself in Other People's Shoes
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Greg gives an overview of the book:

I ghostwrote this rags-to-riches business memoir for a client named Tom Ward. The Empathy Effect received an Honorable Mention in the 2006 Independent Publisher Book Awards.
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I ghostwrote this rags-to-riches business memoir for a client named Tom Ward. The Empathy Effect received an Honorable Mention in the 2006 Independent Publisher Book Awards.

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In the summer of 2003 it all came flooding back to me. I was in Hawaii with the top people on my staff, rewarding them for their great work. During our visit I went to see the movie Seabiscuit, which had just been released in theaters. The true story of an underdog racehorse and the damaged but resolute people who helped make it a winner had me crying like a baby. I immediately thought of my late father, Jack Ward, who had been a thoroughbred buff all his life. My dad and I shared an extraordinary bonding experience over racehorses.

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Note from the author coming soon...

About Greg

My first paying article, about a punk rock club, appeared in the Chicago Reader in 1988. Since then I have contributed features to a long list of newspapers and magazines, including the Los Angeles Times, the Chicago Tribune, and Travel...

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