The subject line read: "From Another Mom" and the long email began: "Hello! I really should wait until I'm finished with the book to email you. That's how I usually operate. But this book is just touching me so deeply, with every chapter I find time to slurp up, amidst the chaos of raising four kids, that I had to write to you today..." It was wordy and crammed with details of her life and kids and health issues... before she finally got to the point: Could she review my new book, Next Stop, for her personal blog which she posts on something called GeekMom.com?
I said, sure. It's all good.
Then there was the flurry of emails--riffs on what thoughts my book conjured up in her mind's eye. They were funny and smart.
Her next long email said: "Our little GeekMom site was recently acquired by Wired Magazine, who also owns GeekDad. It was a big deal. But, of course, that also means our standards changed and our rules of writing stepped up a notch. Writing a post isn't a quick deal anymore. So yesterday I decided to dive in. And I decided my first official post 'for Wired' would be your book review."
Still good, I thought.
A week later her piece came in from Wired. Then The Barnes & Noble Review picked it up and ran with it:
Wired's Geek Mom reviews Next Stop by Glen Finland The Barnes ...
Dear Reader, Not all of the Discover selection committee readers are parents -- but parent or not, those who read Next Stop: A Memoir of Family agreed that ...
The result was a lovely review, beautifully done after a close and sensitive reading of the book. Sales increased and I was honored that Judy Berna chose my book for her first at-bat. The lesson learned here? Respect the everyday blogger, for the power of the well written word will cut its own path up from the depths of the blogosphere.
Thank you, Judy Berna, for that!