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Using Viral Marketing to Make Your Book an International Bestseller
Retirement: How to Retire Happy, Wild, and Free: Retirement Wisdom That You Won't Get from Your Financial Advisor

I have been using a bit of viral marketing and it seems to have helped a lot given that I specialize in writing and self-publishing.

Retirement Gifts Book

One of the viral marketing tools I use is giving away over half — the top half only — of my book How to Retire Happy, Wild, and Free. (The top half is available as a PDF at Creative Free E-books).

Today if anyone types in "retirement" into Amazon.com's search engine, How to Retire Happy, Wild, and Free comes in the number 1 position — out of over 14,000 books that Amazon puts in the retirement category. Given that over 95 percent of the 500,000+ books published in North America every year will never sell more than 5,000 copies, my book has done very well.

Although largely ignored by the media, and rejected by over 35 American and British publishers, How to Retire Happy, Wild, and Free has now sold over 125,000 copies. It has also been published in 8 foreign languages.

Here are some of my favorite inspirational quotes relating to book marketing and viral marketing

Business has only two basic functions — marketing and innovation.
— Peter Drucker

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. . . . It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
— Aldous Huxley

Nothing is more humiliating than to see idiots succeed in enterprises we have failed in.
— Gustave Flaubert

Being good in business is the most fascinating kind of art . . . Making money is art and working is art and good business is the best art.
— Andy Warhol

That is the kind of ad I like. Facts, facts, facts.
— Samuel Goldwyn

Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
— J. Enoch Powell

Of course, word-of-mouth is still the most powerful advertising for any product or service. A great product or service creates its own viral marketing.

My latest viral marketing tool to promote How to Retire Happy, Wild, and Free is giving away my e-book The 237 Best Things Ever Said about Retirement on the The Retirement Quotes Cafe.

Just for the record, my goal is to sell over 500,000 copies of How to Retire Happy, Wild, and Free. Although the competition is fierce for retirement books, I won't let this interfere with my attaining my goal simply because I know that I have the World's Best Retirement Book. See review at Review of How to Retire Happy and Half of the Book as an E-book.

Top 10 Reasons to Buy and Read How to Retire Happy, Wild, and Free

1. You are ready to claim your freedom from corporate life and generally know how to retire happy. 2. You want to follow your retirement dreams instead of someone else's. 3. As a spiritually and highly evolved human being you know that how to enjoy life to its fullest is much more important for creating an active, satisfying, and happy retirement than how much money you have saved. 4. Many retirement columnists and retirement seminar presenters have ranted and raved about this book. For instance, retirement columnist Nancy Paradis of the St. Petersburg Times in Florida advises, "Get this book if you look forward to a retirement with 'zing.' " 5. With it's great title and the inspirational subtile, this book makes the perfect gift for the soon-to-be retired friend or for the person retiring at the office. 6. You agree that "Retirement is the beginning of life, not the end." 7. You have put money in proper perspective so that you don't need a million dollars to retire. 8. You want to generate great purpose in your entire retirement life with meaningful, creative pursuits. 9. You like finding extremely useful information about retirement such as The Get-a-Life Tree that you won't find in any other book, but which is acclaimed by people who have read How to Retire Happy, Wild, and Free. 10. Above all, you want to make your retirement years the best years of your life.

Retirement Gift Book

 Over 125,000 Copies Sold Published in 8 Foreign Languages (Include Chinese, Korean, Japanese, French, Russian, Spanish, and Greek)

Purchase How to Retire Happy, Wild, and Free on Amazon.com with this direct link:

How to Retire Happy, Wild, and Free on Amazon.com


Visit one of Ernie Zelinski's Other Blogs:

Retirement Planning Advice That You Won't Get from Your Financial Advisor 

Check Out Retirement Jobs at the Real Success Resource Center 

Note: How to Retire Happy, Wild, and Free and The Joy of Not Working, two great business promo giveaways by VIP Books are now distributed by the National Book Network.