I was asked recently about my new projects and how I manage to earn a decent pretax income of around $100,000 a year (higher than around 95 percent of taxpayers) by working only three or four hours a day. My income comes from my best-selling books and from internet marketing (see also using viral marketing to make your book a best-seller).
Here are some of my new projects, the first two being traditional companion books that I intend to issue at the same time. These new projects are what I intend to utilize to get my income to over $250,000 a year.
- Look Ma, Life's Easy: An Inspirational Novel about How Ordinary People Attain Extraordinary Results
- Life's Secret Handbook (Reminders for Adventurous Souls Who Want to Make a Big Difference in This World
- The 777 Best Things Ever Said about Friendship
- Life's Secret Handbook for Having Great Friends
- The Joy of Being Retired: 365 Reasons Why You Will Love Retirement
The next two projects above are ones that I have created, but which I am assigning to my partner Michael Stead, who is a graduate of Experts Academy run by Brendon Burchard (the top person in the world today to learn from about how to establish yourself as an expert, in my opinion). These two projects will be marketed through The Friendship Cafe.
For another source of income: I have 15 different books, including those above, that I will eventually put on Amazon's Kindle and in other e-book formats.
Just as important, I am working on having some of my books placed on Apps and others licensed to corporations or marketed in partnerships with corporations.
An Important Note: According to top marketing gurus such as Brendon Burchard and Eben Pagan, one of the keys to success on the Internet is "Content Is King."
You heard it from me, first. That is not quite true. Ernie Z's Super Secret is that for Internet Marketing and for content in e-books, "Snackable Content Is King." This is a big distinction.
In fact, I have been utilizing "snackable content" in my traditional books sincen 1991, when my The Joy of Not Working was first published. Twenty years later after 250,000 copies have been sold, this book still sells 5,000 copies a year and makes me about $10,000 a year. My How to Retire Happy, Wild, and Free (over 140,000 copies sold and published in 9 languages) uses snackable content and sells around 17,000 copies a year and earns about me about $80,000 a year.
I have various websites using snackable content that get over 150,000 visitors a month, all organic traffic (not PPC). I use these websites for internet marketing other people's products and for marketing my various books. These websites earn me revenues from Google Adsence, the Amazon Affiliate program, and from people paying me to post their text content ads.
Of course, once one knows how to get this type of organic traffic, the way to raise one's income is to create more websites that generate more income.