HEADLINE:

"Maker's Mark lowering proof to meet demand"

And in related news, citing response to high demand for books, publishers today announced that they will increase the amount of "leading" between lines; this will allow books to remain at current page volumes, while permitting authors to sleep later.

-- Earl Merkel

http://www.chicagotribune.com/business/breaking/chi-makers-mark-water-20130211,0,499092.story