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Maker's Mark To Remove Dangerous Dihydrogen Monoxide Contaminant...

Bowing to the "When I want water, I drink water; when I want whiskey..." -crowd, Maker's Mark has reversed its decision to avoid a "shortage" of its bourbon brand by adding dihydrogen monoxide to the mix.

Some speculation exists that this tempest-in-a-tumbler was a savvy public relations/marketing ploy; others see it as a triumph equal to the public rejection of New Coke.

"Proof" for either theory remains elusive, but Maker's Mark will now officially remain at its traditional level of 90.

Story at: http://www.nbcnews.com/business/makers-mark-stop-watering-down-its-whiskey-1C8410338

-- Earl Merkel