By Denise Turney
Technology advancing at such a rapid pace, for millions of people it might be hard to believe that radio once ruled the media world. It was one of the main ways people in the 30s and 40s got their news and entertainment. Radio is a media form that has stood the test of time, attracting millions of avid daily listeners in America alone. Looking at radio as a powerful marketing tool, especially in the age of electronic social networking, might find you taking a step back. However, whether this is your first or umpteenth time putting your business on the airwaves, one thing’s clear, radio can help grow your sales.
Benefits and Rewards Radio Can Bring Your Business
To use radio to grow your business sales or attract consumers to services (e.g. counseling, tutoring) you offer there are generally two approaches you can take. You can pay for advertisement spots on radio stations or you can schedule interviews with radio stations and discuss your products and/or services during the interviews. Generally, the latter approach saves you money. Yet, some brick and mortar radio stations may require you to travel and conduct your interviews in person, adding to your travel expenses, especially if the stations are more than two hours one-way from where you live.
Strategic Media reports in their “Radio Advertising Costs, How Much Should I Budget” article a “single-voice radio ad” cost about $850 to $900. It costs about $1,000 to run an ad with two voices (e.g. two people speaking your advertisement, helping to bring it alive).
Keep reading article - http://www.writemoneyinc.com/2011/08/27/radio-can-help-grow-your-sales/