Just because millions of people access the Internet doesn’t mean they’ll check out your blog, visit your website or even find out about your products and services, let alone purchase them. The good news is that strategies to getting the results you want as a creative business leader haven’t changed, not much, anyway.
Where Do Your Valuable Customers Hang Out
One business sales strategy fact that hasn’t changed is that you still have to find your customers. You got it right. The Internet didn’t change that. Perhaps nothing will. Instead of taking the time to fill out long product patent applications, filing copyrights, hiring bloggers to create content for your company, etc. find out who your customers are (who’s most likely to purchase your products). Then find out where these folks hang out (politicians might do this better than business owners!) and connect with them there. Stop demanding that customers find and come to you just because you paid a lot of money for a high tech website or went out and hired a lot of workers!
To find your customers you’re gonna need to know your products (e.g. books, jewelry, web design services, computers, university courses) from top to bottom. Folks who’d plop down $1800 for a desktop computer might not pay you as much as $600 for a laptop if they’re adamant about not working away from home, don’t like laptop keyboards and feel a larger computer box offers them more benefits than a narrow laptop does (even if it really doesn’t). Some people still listen to their music on record players. If you’d have kept your old albums, imagine how much money you could be making providing hard-to-find music and customized services for this crowd.
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