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Dave Lakhani's Biography

Member Info

Boise, ID
Married to Stephanie Lakhani
Jul 2008

Dave Lakhani is the world's first Business Acceleration Strategisttm and President of Bold Approach, Inc., a Business Acceleration Strategy firm helping companies worldwide immediately increase their revenue through effective sales, marketing and public relations.

            Considered one of the world's top experts on the application of persuasion and Applied PropagandaTM Dave's talks are in high demand and heard by corporations and trade organizations of all sizes worldwide. His advice is regularly seen in Selling Power Magazine, Sales and Marketing Management, The Wall Street Journal, Investors Business Daily, INC., Entrepreneur, The Today Show, and hundreds of other media outlets. Dave is also the host of Making Marketing Work a radio talk show focused on marketing strategy for growing businesses. Dave also authored Persuasion: The Art of Getting What You Want (Wiley, 2005), The Power of an Hour (Wiley, 2006) and Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know (Wiley 2008) "A Fighting Chance" (Prince Publishing, 1991) a section of the anthology "Ready, Aim, Hire" (Persysco, 1992) and the audio book Making Marketing Work (BA Books, 2004).

            Dave has owned more than ten successful businesses in the last twenty years and considers himself a serial entrepreneur and committed business builder. An avid student and lifelong learner, Dave has studied every major sales, marketing or influence professional in the past twenty years. He's a Master Practitioner of Neuro-Linguistic Programming (NLP) who has studied with NLP's founder Richard Bandler and a graduate and former Adjunct faculty of The Wizard of Ads Academy.

            Dave lives in Boise, Idaho with his wife Stephanie and his daughter Austria. When not on the road with clients or speaking, Dave enjoys scuba diving, skiing, martial arts, reading and great wine.


Stephen King, David Morrel, Ernest Hemingway, Robert Frost, Roy Williams, Louis Lamour, Zane Grey, Seth Godin, Dr. Seuss, JC Pollock,

Upcoming Works

The 12 Factors of Business Success: Discover, Develop and Leverage Your Strengths (Wiley 2008)



Interests & Hobbies

Skiing, Scuba Diving, Reading, Martial Arts, Camping, 4 Wheeling and much more