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Jun.11.2009
Twitter – where talk is cheap, ideology is free and banality rules By Darren E Laws Twitter is a brilliant tool which if used correctly can elevate the profile of the sharpest marketer, generate interest in a brand, or even build a passionate army of followers and fans awaiting your every tweet....
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Apr.22.2009
The London Book Fair
By Darren E Laws It was fair to say last year's London Book Fair was a disappointment on a number of levels, the chief one being that I saw an industry which was ignoring all forms of digital publishing. I saw an industry that was happy and content with itself (with no good reason) and the sad...
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Mar.16.2009
By Darren E Laws Does the level of literacy drop in a recession? Faced with increasing pressure to maintain profits, are publishers abandoning taking risks with new authors and plumping for the relatively safe and cosy celebrity lit novel or autobiography. A look along the books shelves would lead...
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Mar.04.2009
By Darren E Laws I tuned into BBC’s The Money Programme with high expectations to see an investigation into the current state of play in the world of publishing but was disappointed to find a programme that did not even scratch the surface of the challenges facing the publishing industry today. ...
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