Book Marketing can be one of the biggest challenges for traditionally published as well as self-published authors. Today, more than ever before, writers are faced with the task of marketing the books they write. To launch a successful book marketing campaign, there are many marketing choices available. Planning a successful book marketing campaign can become confusing and deciding which parts are vital to the success of a book can be mind-boggling. An author must first determine their goals. While social media, speaking engagements, book signings, etc., can be excellent tools to get the word out, if you desire to reach readers beyond your own friends and geographic region any marketing campaign in this multimedia world is incomplete without a book trailer.
So, what exactly is a book trailer? In terms of marketing, a book trailer is a one to three minute teaser for your book that provides potential readers with a feel for what the book is about. It is a visual pitch for the book aimed at getting the viewer to buy their work. In addition to attracting attention to your book through creative media, book trailers are wonderful tools for integrating your marketing efforts to other platforms such as your website and social media outlets on a more visual level. They can be downloaded to YouTube, Amazon, Google, book review blogs and websites. Of course, the book trailer will always appear on the author website and any other social media outlets that highlight an author’s platform. Furthermore, online marketing with book videos or trailers can also have added benefit of allowing a person to purchase the novel with the click of a mouse.
Book trailers are becoming an essential part of a book marketing campaign for authors whose goal is to reach a wide readership or to see their books translated to the motion picture or TV screens. However, before setting out to make a book trailer an author should develop their book marketing plan which must include the audience they wish to target, the message that they wish to convey in the trailer itself, and most importantly, the budget they wish to spend. A poor quality or overly long trailer is worse than no trailer at all. Some talented writers are able to create excellent trailers on their own by using video editing software available for home computers. I do not have that kind of expertise, therefore I have left my trailers in the hands of a quality oriented video production company. Unless an author possesses the video skills I lack, the production of a quality book trailer requires an investment. A success-oriented author must determine how best to use their resources. The key factor is their end goal.
That said, for those authors who share my goal of reaching audiences across the nation as well as in other countries, book trailers when coordinated into a well planned marketing campaign will create additional world wide exposure. A compelling trailer can attract thousands of additional eyes. My own book trailer for Webs of Fate attracted the eyes of key people in the entertainment industry and was part of the package that led to my recent option for a mega TV series.
For those of you who have or are planning a book trailer, please share your plans for integrating your trailers into your book marketing plan?
Causes Darlene Quinn Supports
John Tracy Clinic, ALS, Assistance League