I'm thinking hard about what will be cost-effective and what won't when it come to promting my newest book. For those readers who aren't involved in publising, this will likely be of no interest to you. To other authors, maybe it will. When there's no budget to hire an outside publicist, it means narrowing down the field and trying to guess what might get a title out there, especially to a targeted market.
My one trip to BEA (Book Expo America) taught me that an enormous number of books are published every year. And when I saw that it was hard not to think that someone's hopes and dreams were tied up with every one of those books, in every genre. And like every other author, I have a vested interest in getting my book out there, getting it seen, not just in the U.S. but around the world. We are a global community.
For the first time, social networking has played a part in my book promotion. That's fairly easy since Facebook, Twitter and LinkedIn are so accessible. The Red Room has been invaluable - a big Thank You to Ivory, Gina and Huntington.
Usually, by now, I would have had several book signings lined up. I have done one. The launch signing at a local Barnes & Noble. The question: Do I book more? Is it worth it, especially with today's gas prices. I love meeting readers but does the personal touch really help book sales? I like to think that it does. But am I mistaken? Is it cost-effective? Is it worth it?
What about blog tours? I've heard of them but how do you set one up? Still so much to learn, so much to weed through. I'm dancing as fast as I can and wondering how this brand-new world will affect sales, signings, etc.
I'm open to opinions, suggestions, etc.
Causes Darlene Arden Supports
The Marcia Polimer Abrams Fund for Canine Behavior Studies at the AKC Canine Health Foundation