I am constantly sceptical about these type of promotions - even though I wholly support any method which gets people to read books. Then I saw the list of books selected and agree heartily (even if there is no Kafka).
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World Book Night 2012 Launches List of 25 Titles in U.K., U.S. Titles Coming Soon
World Book Night 2012 officially launched in the U.K. last evening at Waterstone’s flagship store in Piccadilly with the announcement of the list of 25 titles for next year’s nationwide celebration of the reading, recommending and giving of 1 million books. Now in its second year, the date for World Book Night 2012 has moved from March to April 23, UNESCO’s International Day of the Book and Shakespeare’s birthday. Simultaneously, WBN officially launched its giving process, calling for members of the public to apply to be one of the 20,000 WBN givers on April 23, 2012.
In the U.S., which is participating for the first time this year in World Book Night, the selection process for its 25 titles is nearing completion: "We are close to a final list of books to match the quality and accessibility of the one they’ve just announced [in the U.K.],” said Carl Lennertz, executive director of World Book Night in the U.S..
(more + list)