Barbara Kingsolver's Amazon Sales Shoot up 835 Percent OvernightBy Mark Byrne on Jun 10, 2010 02:27 PM
Over on the Guardian's website, Vanessa Thorpe points out, with surprising specificity, the impact that an Orange Prize has on a writer's sales. After it was announced yesterday that Barbara Kingsolver's book, The Lacuna, had won the prestigious literary award, readers flocked to Amazon to buy the book in question. And they wasted little time.
From the article: "The winning American author, who already has bestseller The Poisonwood Bible to her name, has reason to be very pleased about her new award for women's writing and by its demonstrable clout. Sales of The Lacuna are up massively overnight, says Amazon, with an increase of 835% after the announcement. This morning The Lacuna was at number 10 in the site's chart."
It's rare to see this degree of definition when discussing the effect an award has on a book's sales. Everyone knows that Prizes = Publicity = Sales, but it's more interesting when there are figures involved.