Some of my paperback editions had advertising in them, which caused me no distress. And although this article concentrates on non-fiction eBooks, well... it is the thin edge of the wedge. I wonder if this is just one more thing authors will have to look after (and try to control) in their contracts.
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Harper Collins to explore selling interactive ad space in factual books
Book publisher Harper Collins is making its first foray into interactive online advertising as it prepares to ramp up its digital offering.
The publisher will explore interactive and contextual ad formats for the first time for factual based books in the coming months.
HarperCollins group digital director and publisher David Roth-Ey toldnew media age the ad market is “untapped” in the book publishing market.
The legacy of book publishers has always been free of ads, and while it should continue for fictional books, Roth-Ey said there is definite potential to explore digital ads for books such as information guides.
“Certain kinds of books create immersive reading experiences whereby ads would be too interruptive for readers, and publishers and even advertisers aren’t likely to put a premium on that. But information books, for example a Collins birds guide, could provide very valuable real estate for contextual advertising - in this case potentially a binoculars manufacturer.”