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Will Advertising Be Placed Inside eBooks?

Some of my paperback editions had advertising in them, which caused me no distress. And although this article concentrates on non-fiction eBooks, well... it is the thin edge of the wedge. I wonder if this is just one more thing authors will have to look after (and try to control) in their contracts. 

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Harper Collins to explore selling interactive ad space in factual books

 

By Jessica Davies

 

 

Book publisher Harper Collins is making its first foray into interactive online advertising as it prepares to ramp up its digital offering.

 

Harper Collins

The publisher will explore interactive and contextual ad formats for the first time for factual based books in the coming months.

HarperCollins group digital director and publisher David Roth-Ey toldnew media age the ad market is “untapped” in the book publishing market.

 

The legacy of book publishers has always been free of ads, and while it should continue for fictional books, Roth-Ey said there is definite potential to explore digital ads for books such as information guides.

“Certain kinds of books create immersive reading experiences whereby ads would be too interruptive for readers, and publishers and even advertisers aren’t likely to put a premium on that. But information books, for example a Collins birds guide, could provide very valuable real estate for contextual advertising - in this case potentially a binoculars manufacturer.”

(more)

http://www.nma.co.uk/harper-collins-to-explore-selling-interactive-ad-space-in-factual-books/3031813.article

 

 

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http://all-informationz.blogspot.com/2010/11/offline-advertising-tips.html

 

 

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Pity we can't used eye-plugs

When my first book was published way back in the Caxton era, the dustjacket had advertisements for two other authors on the back. Info about mine was on the fold-in panels front and back.

I daresay HC's plan will work better on factual books - shouldn't be tried on fiction, poetry or personal writing.

Presumably readers will be able to Ad-Block if they wish.