I would be more than content if a presenter said of me: "He is a genius; you will be entertained; he accepts free drinks at the end." That sums up my reading before I even start. I'm going to give the audience a li'l song and dance; an orientation (if needed) to the portion I am going to read; a spell-binding half hour which will make them want to jump from their seats with applause; an opportunity at the end to jump from their seats and applaud. We'll all come away happy.
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How To Introduce an Author
By JANET POTTER
The worst author introduction I ever saw is making me cringe, right now, as I remember it. The co-owner of the bookstore started by reading through the store’s upcoming events flier, pausing to extemporize on each event. This took a full 10 minutes. Then she spent 5 minutes talking about the plight of independent bookstores, and how they need money to do things like community book nights, and hey she’s got this newsletter sign-up sheet that she’s going to pass around. And while we’re at it, the store actually has two different email newsletters that they send out, and she described them both in great detail. Another sign-up sheet is passed around.
Having already wasted close to 20 minutes of our time, she launched into a synopsis of the book, interspersed with her own impressions, leaving no secondary character or minor scene unnamed. Worst of all, the book has a rather large twist in the second half, and she was explicitly hinting at what it is. Someone in the audience actually yelled out, “Don’t give it away!” This was advice she did not take.
This is an extreme example, by far the worst I’ve ever seen, but author introduction crimes are rampant. I was recently at a literary festival where at least 10 of the roughly 15 author introductions I saw were painful to sit through. I take this issue seriously because I was an author events coordinator at Brookline Booksmith for two years, and we took pride in our author introductions. The willingness and ability to carefully craft a good author introduction, in fact, was part of my job interview.
Author introductions, in my opinion, are about courtesy. Should a beloved, Pulitzer Prize-winning author have to hear the president of Northwestern’s Jewish students’ society call him Michael Sha-BONE eight times in two minutes? No. Because he flew across the country to speak for 50 minutes in your overheated auditorium and you have the internet. A good author introduction shows the author that you’re excited to be a partner in promoting their work and that you value the role their career plays on the literary stage, all while being informative and – lord have mercy – brief.