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PUT A LITTLE BIRD IN A TUXEDO ON THE COVER OF A BOOK AND . . . PENGUIN BOOKS
bibliomaniac
The Elephant can't fit into a tux.
$12.95
Paperback

Penguin books through the ages

In 1935, Allen Lane was looking for a book at Exeter railway station when he realised the lack of high quality, low-cost paperback books available. Out of his frustration was born Penguin books, based on the idea that no book should cost more than a pack of cigarettes. Producing cheap books required simple, standardised designs like this one from 1950 - a good example of Penguin's most iconic design.

Picture: Penguinhttp://www.telegraph.co.uk/expat/expatpicturegalleries/7900142/Penguin-books-through-the-ages.html