Kafka is a literary hero of mine, sliding his bemused way - in my humble opinion - toward godhead.
Kafka is not the comfort read for everyone. Though well-known in literary circles, and a staple of papers for the Academic treadmill, he might not get classed as a "popular" author for the masses. Indeed, I think it a coup to hear someone go as far as to pun and say they are bugged by Kafka.
However, never dismiss the popular culture of the time. The vox populi. There is nothing more pervasive in our culture than commercials - commercials on the screen and the net and the glossy page. And here - in the end - Kafka has found a soft landing.
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BY Jared T. Miller
No one could possibly have a crappier day than Gregor Samsa, who wakes up to find he has transformed into a beetle and spends the rest of Franz Kafka’s “The Metamorphosis” reconciling his new body with the realities of life before it.
No one—except for maybe Kafka himself, were he alive to see his most famous novella appear in a toilet paper commercial.