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More Adults Read Books Designated For *Teens* Than Do Teenagers

All power to the authors of YA (Young Adult) books. I do not mind who is reading these books as long as books are being read. Perhaps the designation of the reader audience might be a bit skewed, but people in this broad(er) age range will keep on reading books. This is the important thing.


 

Miss Auras by John Lavery, depicts a woman reading a book.

 

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Young Adult Books Attract Growing Numbers of Adult Fans

The Hunger Games and countless others are engaging a loyal following among those old enough to vote, drink and hold a mortgage

New Providence, NJ - September 13, 2012 - More than half the consumers of books classified for young adults aren’t all that young. Fully 55% of buyers of works that publishers designate for kids aged 12 to 17 – nicknamed YA books -- are 18 or older, with the largest segment aged 30 to 44. Accounting for 28 percent of sales, these adults aren’t just purchasing for others -- when asked about the intended recipient, they report that 78 percent of the time they are purchasing books for their own reading. The insights are courtesy of Understanding the Children’s Book Consumer in the Digital Age, an ongoing biannual study from Bowker Market Research that explores the changing nature of publishing for kids.

“The investigation into who is reading YA books began when we noticed a disparity between the number of YA e-books being purchased and the relatively low number of kids who claim to read e-books,” said Kelly Gallagher, Vice-President of Bowker Market Research. “The extent and age breakout of adult consumers of these works was surprising. And while the trend is influenced to some extent by the popularity of The Hunger Games, our data shows it’s a much larger phenomenon than readership of this single series.”

(more)

http://www.bowker.com/en-US/aboutus/press_room/2012/pr_09132012.shtml

 

 

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http://en.wikipedia.org/wiki/Reading_(process)