Transit Billboards Boost Literacy in Mexico

by  Itir Sonuparlak   

In an effort to improve literacy, Mexico’s largest book retailer, Librerías Gandhi, partnered with Mexico City’s transportation authority to place billboards featuring excerpts from Franz Kafka’s short story, “The Bridge.” The campaign consists of 13 billboards along Mexico City’s yellow line. Each station houses a short excerpt from the 343-word story and the excerpts are in sequential order. To  be able to read the entire story, riders must travel the entirety of the yellow line, starting from Politécnico and ending at Pantitlán stations.

http://thecityfix.com/blog/transit-billboards-boost-literacy-in-mexico/