Deals Continue at Beijing Fair
By Teri Tan
The International Hall continues to be a hub of activity on day three of the Beijing Book Fair. While large houses such as HarperCollins, Hachette, Penguin, Pearson, McGraw-Hill, Cengage, and Macmillan are going about solidifying their presence with more deals, the medium, small and independent presses are gathering new insights on the Chinese book market and carving out their own piece of the pie.
For American Institute of Aeronautics and Astronautics, its recent five-book deal with China Aviation Industry Press marked the start of its translation program. China is currently its second biggest Asian market (after Japan) and sales account manager Adrian Fair, a second-timer at BIBF, is “expecting more growth as a result of the country’s ambitious space program and aerospace development. I’m staying back after the event to visit existing clients as well as to make several cold calls.Over at U.K.-based Ivy Press, group managing director Stephen Paul said sales in China for 2005 and 2006 were partly driven by photography titles, especially those by renowned photographer Michael Freeman. Paul has co-published more than 60 titles with local partners so far, and he finds Chinese publishers very keen on exports. “I have not bought any local title yet. Our main focus remains on producing co-editions where we can capitalize on economies of scale and better pricing through large multilingual print run as opposed to copyright sales.”As for Berlin-based de Gruyter, Continental Europe’s largest humanities and social sciences publisher, its presence in China since the late 1980s has produced a list of collaborators that reads like the who’s who of the Chinese publishing world. Best known in China – now its third-largest export market after the U.S. and Japan -- for linguistics and mathematics titles (in English edition), the company is now busy promoting original German collections such as those by Kant and Nietzsche. “Our new multi-volume series on Latin and Greek inscriptions have also attracted a lot of interest and we just sold them to a prominent Chinese university,” says area sales manager Michael Annecke, who is working with Ian Taylor Associates to obtain new contacts for co-publishing deals. “The goal is to repeat my 2009 record in which China contributed the biggest chunk of the sale.”(more)http://www.publishersweekly.com/pw/by-topic/international/trade-shows/article/44344-deals-continue-at-beijing-fair.html?utm_source=Publishers+Weekly%27s+PW+Daily&utm_campaign=f7212848a9-UA-15906914-1&utm_medium=email