How a Modern Baby Thinks about Reading

By Jason Boog

The one-year-old reader in the video embedded above gives publishers a glimpse of future readership–the baby can’t understand why a print magazine doesn’t have all the digital functionality of an iPad app.

YouTube user UserExperiencesWorks called the video “A Magazine Is an iPad That Does Not Work,” but book publishers should pay attention as well. What do you think? Should we be inspired or worried by this video?

Here’s more from the author of the video: “Technology codes our minds, changes our OS. Apple products have done this extensively. The video shows how magazines are now useless and impossible to understand, for digital natives.

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http://www.mediabistro.com/galleycat/how-a-one-year-old-thinks-about-reading_b40042

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http://babymath.org/