If you are going to go the ePublication route - and a number of established authors, even with traditional publishers, are doing so - then take heed. There are ways to get on lists of those with whom you have some connection. There are decades of alumni from your university, but you are the only one with your book. Spread the news.
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How can a debut travel writer set up author events? One author used his old college to build a network of new readers.
Here’s an excerpt from the interview: “As a first-time author, I can’t expect the publisher to fly me around and set things up for me. I can’t even expect to show up in Denver or Oklahoma City and have more than a few people show up. So I’m trying to build relationships where I can give something to a particular organization. Out of that, I can build events. The first thing I did, I called up my college alumni magazine and they wanted to do something.”