Publicity, publicity, publicity. Plus, maybe everybody really does like a winner.
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Nielsen BookScan Analyzes the Booker BumpBy Jason Boog
Nielsen BookScan sales data tracking team has released a report studying the effects of the Booker bump in the UK. Novelist Julian Barnes saw a 473 percent increase in sales the week after he won the prize for The Sense of an Ending–jumping from 2,535 copies to 14,534 copies.
Oddly enough, sales for the entire Booker longlist saw sales rose week after the announcement, proving that winning isn’t everything. Follow this link to read free samples of all the books on the longlist.