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  The New Yorker

The New Yorker

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FACT, NOT FICTION: Instead of publishing its second fiction issue of the year, The New Yorker will introduce a new “world changers” special issue this week on newsstands. “I think one is enough for the time being,” said editor David Remnick of dropping a fiction issue. “We’ll still continue to publish fiction every week. I think we’re one of the last magazines that does.” For “world changers,” Evan Osnos has a piece about China’s “863 Program,” a government initiative aimed at catapulting China into the technological revolution that could shift the country from environmental laggard to a leading contender in the new-energy economy. Separately, John Seabrook profiled architect Zaha Hadid, whose new design, the National Museum of the XXI Century Arts, opened in Rome in November.

And advertisers appear to prefer the new idea. Ad pages rose more than 50 percent for the issue, making it the biggest of the year. Chanel, Prada and Louis Vuitton are among the fashion advertisers and the automotive category has seven more pages than last year, thanks to BMW, Acura, Ford, Cadillac and Toyota. Total ad pages for “world changers” is almost 69, compared with 45 for last year’s winter fiction issue. Overall, paging is up 4.7 percent for the month of December. “We’re waiting to see how retail performs because that could increase budgets for next year, but we’re feeling good about what’s happening,” said vice president and publisher Lisa Hughes.