Amanda Hocking is in a unique position to detail the differences (and similarities) of producing and selling eBooks and paper books. Putting aside her own fame and success (for this would not happen to everyone) this is still an informative description of the different routes taken by the same book (and author). All power to her for taking the time to make this information available.
photo by Mariah Paaverud
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How Am I Doing Now?
by Amanda Hawking
As I was self-publishing, I was always very transparent about what was happening, and I've tried to maintain that even with going with traditional publishing. I don't want to talk about more industry stuff all the time, because I think it can get boring and redundant and readers don't necessarily care about sales.
But it's been awhile since I talked about things, and I've had time to work with my publisher and see how things are and get an idea of how things are going. So I thought I'd give you an update.
Before I say that, I want to clarify one thing that some people still get confused on: I have two separate deals with St. Martin's. The one that happened first was for a brand new four-book deal (the Watersong series), and the deal that came a little bit later was a three-book deal to re-publish the previously self-published Trylle Trilogy. (To read older blogs about the Watersong deal: read here, and the Trylle deal, please read: here and here.)
As part of the deal with St. Martin's, I unpublished all three Trylle books last summer. That gave them time to be edited and build up proper steam for the re-release starting in January 2012. But by the time I un-published them, I'd already sold nearly a million copies of the trilogy.
So, when going forward with the deal, both my publisher and I knew that we'd already sold to a large part of our readers. Many people who would want to read the books already had, and while some of them might re-buy, a lot of them wouldn't. We both know that, and we both understood.
Still, we geared up for the release like they would any other books. In terms of the actual book, I've had input on every aspect of design - from the cover to editing to pricing to marketing. I've loved working with my editor, publicists, and every member of the team I've been in contact with St. Martin's. I've never accepted part of the process that I didn't like. I've still been able to be hands-on when I want to and need to, but without all the stress I've had before.
My publisher sent out an insane of amount ARCs to create early buzz. They worked with major retailers, like Wal-mart and Barnes & Noble to get placement, including many adds in important trade and book buying publications. There were also more ads aimed at readers, like a full page in the Hunger Games special edition of People magazine and commercials on MTV. They also set up a website for me and added some cool content there (www.worldofamandahocking.com)
Those were just things happening in the US. Overseas, Pan Macmillan has been doing a tremendous push with the English versions of my books as well. In the UK, they had posters for Switched set up in train stations all over. I know that in particular, Australia has run a very large campaign for my books, including giving out a copy of Switched with an edition of Dolly magazine (which I understand to be something like Teen magazine here in the US). But across the board, the promotion in the UK, Asia, India, South Africa, and Australia has been phenomenal.