Adult Hardcover Sales Rose 33% in JulyBy Jason Boog
According to Association of American Publishers (AAP) net sales revenue report, summer readers rocked the hardcover market in July. Sales in this category rose nearly 34 percent compared to the same period last year.
At the same time, adult paperback sales declined almost 30 percent. As you can see by the Year to Date chart embedded above, adult paperback sales have declined 20 percent and adult hardcover sales are down nearly 18 percent compared to last year.