So far, writing a best seller has eluded me. True, I've written several works that have been well received, including poetry, plays, books, articles, even a "how to," but no best seller yet. It's all a matter of timing, I've been told. You have to write the book five minutes before the public wants to read about it. That will get it lots of publicity. If you write it before that, it's too soon to gain public attention. You're ahead of the game. If you write it too late, others will have beat you to it, and your material is dated or at best redundant. Balderdash! Sheer nonsense, etc. That's not how to write a best seller. I found out the real route to writing a best seller at a lecture the other day. The speaker, a renowned rabbi, had just published a new book called, "Conscience: The duty to obey and the duty to disobey." It's a wonderful book that makes you think -- hard -- but, you know, it's so full of thought-provoking material and biblical accuracy that you can only digest a little at a time. Hardly the stuff that best sellers are made of. Not exactly an easy-read thriller, a page-turner that you can finish in one sitting that makss the New York Times bestseller list (www.nytimes.com). The rabbi confided that, although he had written other books (notably "For Those Who Cant Believe: Overcoming the Obstacles to Faith"), none of them had been best sellers. And,to tell the truth, he yearned for one. So he approached a fellow rabbi who has written several books that somehow had more popular appeal. They had turned out to be bestsellers. "How can I write a best seller?" he asked his colleague. "Oh, that's easy," the colleague replied with scholarly logic. "You just call it 'Best Seller.'" "You mean that's the title of the book?" "Sure," said the colleague. "Then your friends can say, 'Have you read Harold's 'Best Selller'? You'll have a book that everyone calls a best seller." Actually, "Conscience" doesn't need the hype. It's a book that deserves to be a bestseller. Its author, Rabbi Harold Schulweis, rabbi emeritus of Valley Beth Shalom congregation in Encino, is one of the most respected rabbis in North America. His book is well worth the read. If you buy it, you can help make it a bestseller for real. The publisher is Jewish Lights Publishing (www.jewishlights.com). By the way, the friend who gave him good advice is Rabbi Harold Kushner, who wrote the best sellelr, "When Bad Things Happen to Good People."