I admit it: I'm terrible when it comes to promoting my books.
As an indie author/publisher, that can lead to some awkward mental exchanges:
Publisher: (plaintively) Can't we do something to raise your profile?
Author: (firmly) The work should speak for itself.
Publisher: But how will people find your work if they don't even know it exists?
Author: I don't like shilling for my writing. If it's worthy, readers will discover it.
Publisher: But that's totally unrealistic! Can't you see that in these media-saturated times...
And on and on it goes, back and forth, with no possibility of compromise or resolution.
* * * * *
I write books and I release books. But going around, hat in hand, and seeking out venues who would be good enough, kind enough, charitable enough to review or talk up my latest release is an onerous and revolting chore. Just as despicable to me as the bad old days, when I was still submitting stories and novels to editors, simpering for their approval. No thanks.
Shmoozing is not my thing.
So...is there a way of publicizing your work without looking like you are shamelessly advancing yourself, seeking the next opportunity to slip in a reference to your book? Is it possible to handle the necessary promo stuff with dignity and not feel like a door to door vacuum cleaner salesman?
Care to share your experiences? What works...and what doesn't? What ends (or extremes) have you gone to to publicize your writing?
Causes Cliff Burns Supports
The Stephen Lewis Foundation, Community Radio