Soon I'll be off to Alberta, stopping by book stores in Calgary and Edmonton, hand-selling my novel SO DARK THE NIGHT.
Praying the manager isn't going through a tough divorce.
Or the store hasn't gone into receivership.
Or they haven't got any available space on shelves already groaning with summer and fall releases.
There's a lot of competition out there, loads of books being published, regardless of the state of the industry. Making a cold call at a store, ingratiating yourself to the manager, trying to interest him/her in taking on a (ulp!) print-on-demand offering can be a tough, tough sell. Even on consignment. No strings attached. There's no room for error any more, book stores are operating on the thinnest of margins. They have to be discriminating. Stock product that sells.
It will be interesting to see the reception SO DARK THE NIGHT receives. How many stores can be peruaded to add it to their stock. Have to hope for the best and put my trust and faith in that gorgeous cover. So far it's proven to be damn near irresistible...now if only our good fortune holds...
Stay tuned for further developments.
Causes Cliff Burns Supports
The Stephen Lewis Foundation, Community Radio