Just a couple of pics from my Borders Cheshire Oaks signing on 15 August, because although I don’t want to fill up my blog with me-sitting-gormlessly-in-a-shop photos, it is nice to have a record of each event.
Borders was really well geared up for signings – note the smart tablecloth, backdrop and book stands! The staff were friendly and professional and set everything up for me and I was announced over the PA system several times during the afternoon. Most impressive of all, I even got 2 cups of coffee.
My philosophy for signings is to expect nothing whatsoever from the bookshop. I take my own refreshments and promotional material – even down to the Blu-Tack to put up posters. I am always completely prepared to walk in and find that no one remembered I was going to be there that day (fortunately this has never happened but I wouldn’t be fazed if it did). With Borders I provided my own books as this is the way they work, but with other shops I always have some in the car just in case. I don’t even take it for granted that there will be so much as a table for me, so when the shop goes above and beyond the call of duty, it’s wonderful!
It was not only the shop staff who were brilliant, but the customers too. I used to think authors wouldn’t really care about individual sales – readers must somehow all fade into one and be a rather anonymous part of the whole thing. But to me every single sale is incredibly special and important. I’m not just saying that to be corny – I truly appreciate everyone who buys my book, and the excitement of seeing each copy go out into the world is a novelty that never wears off.
Originally posted on Writing and all that