where the writers are
caffeiNation
Date of Review: 
Dec.01.2009
Reviewer: 
Jason Webber
Source: 
The Current

Here is the opening: Like T.S. Eliot’s protagonist J. Alfred Prufrock, Bryant Simon has measured his life in afternoons and coffee spoons. And the suits at Starbucks hate him for it.
They hate him because of what he is doing on this unseasonably hot autumn day—visiting Ann Arbor Starbucks, picking them apart, and then analyzing in minute detail what the ubiquitous coffee chain says about America. In town to speak at U of M about his new book
Everything But the Coffee: Learning About America From Starbucks, Simon spent five years researching how Starbucks forever changed American culture—and it goes way beyond just introducing terms like ‘venti’ to the national vernacular.

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